What Sets Us Apart?

At NYCEFT, we are dedicated to advancing the field of Emotionally Focused Therapy (EFT) by providing exceptional training, resources, and support to therapists and their clients. Our belief in the transformative power of EFT drives us to continually strive for excellence in everything we do.

Our diverse team of therapists brings a wealth of personal and professional backgrounds, united by a common passion for helping others. With a commitment to ongoing growth and learning, we continually refine our skills to better serve our community.

Through group training and ongoing membership in our supportive community, we forge strong bonds with colleagues who share our dedication to excellence in therapy. We believe that by supporting each other, we can achieve greater success in helping those in need.

As both experienced therapists and a training site, we offer a wide range of services to address diverse issues and clients. Whether you’re seeking therapy or professional development opportunities, we are confident that you’ll find the right fit at NYCEFT.

Contact us today to learn more about how we can support you on your journey toward healing and growth. We look forward to accompanying you on your path to well-being.

"Love is not just a feeling. It's an ability. It's a practice. It's a skill. And the more you practice, the better you get." 

- Sue Johnson

How Does EFT Work?

At NYCEFT, our therapists utilize the principles of EFT to guide clients towards greater understanding, empathy, and intimacy in their relationships. EFT helps couples and individuals identify and change negative interaction patterns, communicate more effectively, and develop secure attachment bonds. Here's how it works:

For Therapists

We offer a range of educational programs designed to meet your needs, whether you’re just beginning your journey with EFT or seeking advanced training and supervision. Our expert faculty members are dedicated to providing the highest quality instruction, drawing on their extensive experience and expertise in the field.

For Couples

we offer a variety of resources to help you understand and navigate the challenges in your relationship. From our Find a Therapist Directory, connecting you with skilled EFT practitioners in your area, to our Couples Retreats designed to deepen your connection and communication, we’re here to support you on your journey to a more fulfilling partnership.

Strengths of Emotionally Focused Therapy

Comprehensive Understanding

Emotionally Focused Therapy (EFT) offers a deep understanding of marital distress and the dynamics of adult love. It’s not just a surface-level approach; it delves into the core issues that underlie relationship struggles.

Empirical Foundation

Backed by empirical research, EFT provides a solid foundation. This means that therapists can trust the methods and techniques used in EFT to be effective based on real-world evidence and studies.

Guided Path to Connection

EFT provides therapists with a clear roadmap to guide couples towards emotional connection and responsiveness. This structured approach helps both therapists and clients understand the journey ahead and fosters hope for positive change.

Client-Centered Approach

EFT is deeply respectful of clients’ experiences and perspectives. By combining Rogerian techniques with systemic interventions, it creates a safe and collaborative space where couples can explore their emotions and relationships.


One of EFT’s strengths is its specificity. Therapists are equipped with a range of change strategies and interventions tailored to the unique needs of each couple. This targeted approach enhances the effectiveness of therapy.

Mapped Change Process

EFT identifies key moments and steps in the change process, offering therapists a clear framework to guide their interventions. This structured approach helps therapists track progress and adapt their strategies as needed.

Begin Your
Journey Today

For couples, dive into immersive Weekend Hold Me Tight Workshops  workshops designed to revitalize your relationship and foster deeper connections.

For therapists, kickstart your journey towards providing evidence-based, transformative interventions for couples in need by taking the Externship, the basic EFT Training. . Join NYCEFT and elevate your practice to new heights of effectiveness and success.

Liliana Doyon



Irina Wen

Executive Director


Zoya Simakhodskaya

Treasurer and Director of Supervisor Support & Training


Elana Katz

Director of Equity, Diversity & Inclusion


Peggy Wu

Director of Equity, Diversity & Inclusion


Laura Price

Directorof Community Engagement & Outreach


Matthew Rofofsky

Director of Community Engagement &Outreach


Gaby Balsells

Director of Secretary


Rachel Goldstein

Director of Education Training & Programming


Nyceft Senior Leadership

Colette Brown

(MA. Ed., LCSW)

Co-Directorof Training & Education 

Shawn Howard


Community Connector 

Our all-star team of therapy trainers

George Faller, MS, LMFT

is a retired Lieutenant of the NYC Fire Department, a Licensed Marriage and Family Therapist in New York and Connecticut and an Approved Supervisor for AAMFT. He is the founder and president of the New York Center for EFT. As an EFT Trainer, George teaches several classes at Ackerman Institute for the Family and is the director of training at the Center for Hope and Renewal in Greenwich, CT. The experience George brings to the EFT community is vast, as he works as a marriage consultant and conference leader to the US Military, FDNY, Wall Street executives, and trains therapists across the U.S. and abroad. Specializing in trauma, EFFT, and self-of-the-therapist issues, George is committed to bringing EFT to underprivileged populations and pushing the leading edge of EFT.

Elana Katz, LCSW

Elana Katz, LCSW
I treat individuals, couples and families across the lifespan, helping my clients reduce conflict and enjoy more satisfying relationships.

In addition to being a senior faculty member of the Ackerman Institute for the Family, I also conduct trainings, both nationally and internationally, including Argentina, Chile, Israel and Mexico.

Zoya Simakhodskaya, PhD.

NYS Licensed psychologist and certified EFT therapist, supervisor and trainer. She has a full time practice in Chelsea, NY with adults, couples and families, specializing in cross-cultural and bilingual (Russian/English) population. Zoya is one of the founding members, Vice President of the Board of Directors and Executive Director for NYCEFT. In addition to her psychotherapy practice, Zoya has many years of experience providing crisis intervention in a psychiatric emergency service. She continues to teach and supervise as a voluntary faculty at NYU School of Medicine and CUNY. Zoya presents and teaches nationally on EFT and now is bringing EFT to therapists in Russia and Ukraine. She loves helping therapists master EFT model and get through their learning blocks. She has a particular interest in intersection of EFT and sexuality.

Members get course discounts & traffic from our private referral network

Becoming a member of NYCEFT Helps everyone! (and It's SUPER easy)